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@stlouisgram

Role / project
Founder / Creative Director
CATEGORY
Community Management
@STLOUISGRAM
@STLOUISGRAM
@STLOUISGRAM
@STLOUISGRAM

The History

I started @stlouisgram in 2015 as a fun personal instagram account highlighting places around the city in a curated style. Showcasing the parts of the city I felt like weren't getting enough attention. The good, the bad and the ugly. Quickly the account grew into the thousands and is now at 108K local followers. Over the last 7 years, we have done everything from partner with the largest businesses around town, host physical meetups, rooftop art galleries, local music videos, and more. We have told the stories of the most inspiring creators in the city, and have built a massive digital community that engages in daily conversations. I've led out on influencer campaigns for organizations like Budlight, Purina, The Gateway Arch Foundation and more. I've worked directly with the most influential people in highlighting and being a vehicle for their message, and have seen the best and worst side of managing over 100K people.

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A Unique perspective

Throughout the years, I've had a birds-eye view on the city and its development. This has come with lots of criticism on my own personal marketing techniques. I've never hid from the reality that plagues the darkest parts of our city, and that makes a lot of people uncomfortable. I've told the stories of heroine addicts, homeless communities, and given a voice to the voiceless. Many people, especially in leadership, want anything to do with tourism to be as optimistic as possible. To only show the pretty people and the beautiful places. But in reality, change doesn't happen when you are comfortable. It's only when you enter into the spaces that are foreign, do you find a reason to make a difference.

My guiding light

My only goal from the very beginning was to highlight and give a reason to love and change this city for the better. That means supporting every small business you can, and advocating for those who can't advocate for themselves. I feel like over 7 years, we did just that. @Stlousigram is now run by an organization in town called STLBucketlist, that continues to carry the torch in ways I could never take it. Sometimes in business and community, you have to see where your ceilings are, and when its time to pass the baton to the next runner.