I started @stlouisgram in 2015 as a fun personal instagram account highlighting places around the city in a curated style. Showcasing the parts of the city I felt like weren't getting enough attention. The good, the bad and the ugly. Quickly the account grew into the thousands and is now at 108K local followers. Over the last 7 years, we have done everything from partner with the largest businesses around town, host physical meetups, rooftop art galleries, local music videos, and more. We have told the stories of the most inspiring creators in the city, and have built a massive digital community that engages in daily conversations. I've led out on influencer campaigns for organizations like Budlight, Purina, The Gateway Arch Foundation and more. I've worked directly with the most influential people in highlighting and being a vehicle for their message, and have seen the best and worst side of managing over 100K people.