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Show Me Organics

Role / project
Creative Director
CATEGORY
Storytelling
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN
VIVID CANNABIS / BUOYANT BOB / MO OWN

An Overview

Show Me Organics is one of the largest cannabis brands in state of Missouri. Show Me Organics as a parent brand includes many other brands including Vivid, Buoyant Bob, MO Own, and Blue Sage. I was able to work alongside of the marketing director, and revamp the entire family of brands from a visual and narrative driven position. As creative director and designer on these brands, we gave fresh energy to the Vivid visuals, launched a new brand "Buoyant Bob", and launched multiple new collaborations with MO OWN that went on to win multiple awards including a Grand Clio in the Cannabis category.

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A really hard market to be creative in

Regulations, Regulations, Regulations. So many good visual ideas got squashed by the regulators, it has given me a whole new understanding of finding the beauty in the constraints. Learning how to design more simple, minimalistic, and create a nice clean aesthetic that still pops off of a shelf.

Learning the niche nuances of your audience is key when dealing with cannabis. Like most things, this is a very tribal driven market, with people who have dedicated reasons to be a die hard customers with their brand of choice. The challenge was meeting people where they are at in their journey while listening to their reasons for dedication and giving them a reason to open themselves to a new direction.

The audience is key

Learning how to let go of pleasing everyone. When you are in this industry, you have to be self aware of your position in it. With so many companies trying to hit every person from every angle, it's best sometimes to find your family and do everything you can to celebrate them. I feel like the industry of advertising now is about doing everything you can to build the community of those that trust you. By building that trust, you have an open door to their attention, and ultimately their dollars. This is an ongoing project and I'm excited to see each of these packages and additional marketing pieces hit the market as we continue working together. Be on the lookout!