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Hello Juice & Smoothie

Role / project
Founder / Creative Director
CATEGORY
Community Management
HELLO JUICE & SMOOTHIE
HELLO JUICE & SMOOTHIE
HELLO JUICE & SMOOTHIE
HELLO JUICE & SMOOTHIE

An Overview

Hello Juice and Smoothie is a craft juice and smoothie bar in St. Louis MO with two locations. Started in 2017 with my wife and I dreaming it up on the beaches of Hawaii while on our honeymoon. Grossing over 500K in our first couple years, and employing over 20 people at a time, we grew into the small markets across the city with our locally sourced, organic juice and smoothies. Crafted with intention, everything was worthy of a photo. The experience you had when you walked into our space was first priority, and we wanted the community at large to be seen and loved while they were here. Creating a space for people to slow down and really listen to their bodies.

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This was my personal sandbox

My wife and I had a really wild idea when we first got married to start a juice bar. Kayla (my wife) is incredibly passionate and knowledgeable about naturalistic healthy lifestyles. Cold pressed juice and craft smoothie bowls that were superfood focused was unheard of in St. Louis, much less the midwest. We saw the spaces from the coastal cities and knew that St. Louis needed something like that. We started piecing together recipes in our south city kitchen and doing pop ups at small businesses around town. We didn't realize the power in this organic built community. Quickly growing a social media following close to 10K followers before we even opened, was unreal. People were messaging us every day asking more details about our space. It seemed like the community was dying for something like this to open. We did a quiet soft opening and didn't realize how quickly word would get out. We ended up selling out that day before noon and had a line out the door the entire morning. We were in way over our heads, and had no idea how to run a small business much less a high functioning cafe. We scrambled and quickly hired more passionate people, ordered a ton more inventory and rode the wave of hype for the next few months.

What a wild ride

Over the span of three years, Hello Juice and Smoothie became a sandbox for invention. We got to try things clients would never say yes to. We took risks and never took the easy way out. Everything in our mind was trial and error. This might not have been the most business friendly decision at times, but it taught us more than we could ever learn regardless. We ended up eventually selling the entire business to our partners that we brought on in year two of opening. It's now under their ownership and continues to grow and spread a health focused lifestyle across the city and beyond.