Experience Booklet has been a sandbox in learning how to leverage a community not just in a digital way, but in a physical way that could be experiential all year long, and supported small businesses at the same time. Experience Booklet is at its simplest form - a coupon book. Much like those we grew up with in our parents glove compartment, only this one didn't weight 4 pounds. Created as a way to directly support small businesses across the city in a unified way. Each page was a one time redeemable free item from the participating business. Free to the business to be apart of, and meant to serve as an excuse to explore your city more than you ever have before. When redeemed, the business would validate the page much like a real passport and users would usually document their experience socially given how hands on everything was. We wanted to create as many physical touch points as possible for the user.