CITY FLAVOR is a documentary series that highlights the diverse and vibrant food culture in St. Louis, Missouri. Hosted by renowned chef Gerard Craft and City Experience Director Matt Sebek, the series takes viewers on a culinary journey through the city, exploring local restaurants and showcasing how the city's professional soccer team, CITY SC, is incorporating these flavors into their stadium offerings. As the creative director for the opening title sequence, I had the opportunity to set the visual tone for each episode and bring the show's concept to life through art and design.
As the creative director on the art design for the intro of CITY FLAVOR, I was responsible for casting the visual vision for the beginning of every episode. This involved working closely with the Fathom Production team to conceptualize and design the opening sequence that would set the tone for the rest of the show. With CITY SC's focus on bringing the local food scene to life in the stadium, it was important for the intro to reflect this passion for delicious and diverse cuisine. With the guidance of Gerard Craft and Matt Sebek, we were able to create an opening sequence that not only captured the essence of the show, but also the excitement and energy of the CITY SC community.