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#314together x The Together Movement

Role / project
Founder / Creative Director
CATEGORY
Community Management
#314TOGETHER
#314TOGETHER
#314TOGETHER
#314TOGETHER

Where did it begin?

As one of the creators of #314together, I was inspired to take action when I saw the devastating effects that Covid was having on local businesses in my city of St. Louis. I wanted to do something to help reignite the flame of local support and give people a reason to be hopeful again. With the help of a small team of passionate individuals, we created an initiative that quickly grew in popularity, spreading hope and practical ways to support one another throughout the city. It wasn't long before #314together caught the attention of other cities, and we were able to expand our efforts to create the Together Movement, a group of local communities coming together to support and inspire one another during these challenging times. Despite the challenges we faced, it has been incredibly rewarding to see the positive impact that #314together has had on so many people, and I am grateful to have been a part of this movement.

Everything happened so quickly. Within a few weeks, this small initiative grew to over 15K people all entering REAL conversations about our local community, ways to support one another, and reasons to be hopeful. A branding project that was shared thousands of times over social media, turned into a facebook group that gave practical reasons to fight for one another. This quickly grew outside of our city, and was picked up by neighboring cities across the nation. Over the next couple weeks, we created The Together Movement. A family of groups in each local city led by individuals in their community bringing people together who needed it the most. This initiative is still alive today, and continues to socially inspire one another through a team of passionate individuals.

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Context

As the creator of the #314together initiative, I was responsible for leading the team that came up with the idea, crafted the messaging and branding, and worked to spread the message through influential people and social media. The response was overwhelming and positive, with the initiative quickly gaining traction and support from thousands of people in St. Louis and beyond. It was amazing to see how one idea and a unified message could bring people together and create a sense of hope and community during such a difficult time. The success of #314together led to the creation of The Together Movement, a network of local groups in cities across the country that continue to bring people together and offer support to those who need it. It has been a rewarding experience to be a part of something that has made such a positive impact on so many people.

How did the city react?

Through the #314together initiative and the creation of the Together Movement, we were able to bring people together and provide a sense of hope during a difficult time. By providing a platform for individuals to share their support and ideas, we were able to help local businesses adapt and thrive in the face of the COVID-19 pandemic. It was amazing to see the positive impact that this movement had on our community, and we are proud to have been a part of it. The Together Movement continues to bring people together and inspire social change in communities across the country.