Where did it begin?
Covid was here. Businesses were shutting down left and right, and we saw the local support that we have been building for years, quickly fall flat. Optimism was nowhere to be found in the hearts of the business owners, and the customers alike. Nothing positive was coming over the newsfeed, and we were tired from hearing divisive stories over and over again hit the screens we were all glued to. We needed something to reignite the flame of local support. #314together is an initiative born in the lowest point of the covid crises here in St. Louis. It was a reason to be hopeful again, and gave a fresh energy to the city that spread like wildfire. Everything happened so quickly. Within a few weeks, this small initiative grew to over 15K people all entering REAL conversations about our local community, ways to support one another, and reasons to be hopeful. A branding project that was shared thousands of times over social media, turned into a facebook group that gave practical reasons to fight for one another. This quickly grew outside of our city, and was picked up by neighboring cities across the nation. Over the next couple weeks, we created The Together Movement. A family of groups in each local city led by individuals in their community bringing people together who needed it the most. This initiative is still alive today, and continues to socially inspire one another through a team of passionate individuals.