The Golden Hoosier project was an exciting opportunity to rebrand a derogatory term and turn it into something positive and empowering. The goal was to create a unique, nostalgicically-charged space that celebrated the blue collar workers who built the city of St. Louis and their contributions to the community. As part of the internal Golden Hoosier team, I was able to collaborate with others to bring this vision to life, creating a space that was full of history and storytelling potential. The end result was a one-of-a-kind experience that celebrated the city's past and the hardworking "hoosiers" who helped shape it. The Golden Hoosier project was an opportunity to not only create something truly unique, but also to challenge traditional notions and showcase the pride and resilience of the city's working class community.