Got weird with it
We knew that STAG needed to stand out, and the new packaging was definitely a step in the right direction. But we also wanted to bring the brand to life through engaging visual content that really showed off the unique personality of STAG. We wanted to capture the essence of what it means to be a blue collar worker, and the pride that comes with that type of work. For the first production shoot, we focused on the retro aspect of the brand, incorporating elements of nostalgia and history. We scoured the city for the perfect location, finally settling on a vintage record store that had a cool, vintage vibe. We brought in a group of 35mm disposable cameras, a model, and a few bottles of the original STAG design. The goal was to showcase the original design alongside a younger face, in a space that was beloved by both generations. This was meant to be the bridge between the old brand and the new one.
For the second production shoot, we wanted to really capture the bold, energetic spirit of the new STAG brand. We chose a classic midwestern lake house as the setting, and brought in a diverse group of models to really show off the personality of the brand. We had a BBQ, played games, and just had a great time together. The goal was to capture the fun, energetic spirit of STAG, and show that it was a brand that was meant to be enjoyed with friends and family. Overall, both production shoots were a huge success, and we were able to create a wealth of engaging visual content that really brought the STAG brand to life.