OVERVIEW - NFT DROP and DEFI TOKENOMICS
Customers can mint/earn NFT’s of real life plastic-polution-monsters personified into crazy
animated characters and then BURN THEM AT THE STAKE.
These monsters are collected, captured, and found while participating in the Liquid Death ecosystem. Holders can then ‘stake’ them on chain, allowing them to earn rewards. Once staked, they will turn into a second NFT.
When a holder “stakes” their monster, we playfully let them literally BURN THEM AT THE STAKE - like we did witches back in the day. After the holder watches their monster burn to death, the only thing left is a pile of Liquid Death art that serves as it’s own NFT and gives the holder access to unique Liquid Death rewards.
The process of staking also earns you $plastic tokens that are locked in a charitable vault to be donated directly to Liquid Deaths partners in the form of real world dollars. Providing actual Liquid Death LIQUIDITY.
Holding and staking earns you real life rewards like swag, product, and tickets to real life events. It’s a different angle on your “Country Club” membership and allows another way for customers to get engaged.
NFT UTILITY: LIQUID DEATH already has a loyalty program called their Country Club. This exploration of NFT’s are another way you can celebrate and build upon your core customer base. With understanding your core customer base, you can hone in on them and truly empower them to be your brand ambassadors.
The Plastic Terrors are a pack of nightmarish creatures made of plastic debris and waste, with constantly shifting, grotesque bodies and twisted, malevolent faces. They can control and manipulate plastic, using it to create twisted structures and bend the wills of those around them. They stalk the streets at night, driven by a hunger for plastic and a desire to consume anything that crosses their path. Their victims are dragged back to their lairs, where they are consumed along with any plastic the Plastic Terrors can find. Their icy presence fills those who encounter them with terror, and they are a force to be reckoned with.
Liquid Death is committed to combatting plastic pollution. However, we have discovered that many major cryptocurrency projects are hindering our efforts due to their connections with the "deep state." In response, we are embracing conspiracy theories and working to dismantle the "metaverse-illuminati" from within in order to address the root of the issue - plastic. Our mascot, the Liquid Death Grim Reaper, embarks on a mission to eliminate any obstacles, including Bored Apes, Pudgy Penguins, Crypto Punks, and others, as he journeys through the metaverse. This content is adult-swim inspired and NSFW.
Art Direction and Design Inspiration for concept