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Ghostball NFT x Fantasy NFT

Role / project
Creative Director / Brand Rollout
CATEGORY
Web3
GHOSTBALL NFT x FANTASY NFT
GHOSTBALL NFT x FANTASY NFT
GHOSTBALL NFT x FANTASY NFT
GHOSTBALL NFT x FANTASY NFT

Personal Excitement

Web3 is something I've been very passionate about for the last few years. I recently got connected with an incredibly talented group of creators known as PixelUnit. They have done work for Disney, Lucas Studios, Netflix, and more. Together they are launching a full scale collective of creatives for Web3 projects.

Ghostball is first project I've embarked on with them. Ghostball is a creation of Richard Ryan who is known for his brand Black Rifle Coffee. Ghostball NFT and Fantasy NFT will be a fantasty sports app that players will be able to challenge each other head to head in for prizes and money all tokenized and on the blockchain. The ask here was to build out the style-guide and branding package for their newly launched project.

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The Audience

The audience here is a unique one for the web3 space. Sports and crypto, seem to be very far off. But in fact they couldn't be closer. Sports betting has been a longstanding tradition in sports for centuries. You build a relationship to your team, obsess over the stats and makeup of the team, and then place a bet on the outcome of your team. This has to be determined by looking at the data and doing proper probability based scenario thinking. Crypto is exactly that without men smashing into each other. We gamify what we love, and we learn how to do proper analysis of it for a financial gain.

Takes a team

Together with the collaboration of the PixelUnit team, we have been able to build out the basis of a beautiful brand that is the perfect conjunction of sports betting, NFT culture, and crypto. I'm stoked to see this continue. Stay tuned, more updates to come!