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CHANT.io

Role / project
Creative Director
CATEGORY
UX-UI
CHANT.IO
CHANT.IO
CHANT.IO
CHANT.IO

An Overview

Chant is a social media platform that showcases creatives’ work, goals and interests, while connecting them with other creators and employment opportunities. Beautifully designed, purposefully inclusive, and specifically functional for creatives’ needs.

After moving to a new city, founder Ryan Lanier found himself without an outlet for creative collaboration. He gathered a group of his creative co-conspirators to help make something new, a tool to bring creative communities closer, to help artists living near each other discover new ways to co-create.This is where I enter the picture. I worked closely with Ryan who was building out the UX/UI in strategically designing a space that was not only easy to function, but also spoke to the inner creative in each of us. Our goal from the beginning was to create a canvas so that artists could see through the noise and connect on a real life level.

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What is it exactly?

Being hyper aware of the local context that we were trying to achieve while building a platform that creatives were heard and listened to. A place where you as a creative could find your next paid gig, all while finding those creatives just like you. We competed against a monopolized market, where peoples attention spans were already taken advantage of. This pushed us to stand apart from the crowd and be intentional with the data we collected and the feedback we were hearing from our community. We worked at creating a seamless flow from one page to the next, and a structure that people were familiar with, but different enough to cause exploration. We needed the app to feel intuitive, but give it feet to allow the user to build on top of. We needed the user to be guided from page to page, while not creating a boredom and frustration. This all has to do with the narrative we are building on each page. What story are you taking the user through? How are they going to be the hero in the end and not left to die on the Oregon trail from starvation? These were the pain points were having discussions about to better serve the community of artists and creators under us.

Where we landed

Visually we ended up being the man behind the curtain. The moment where we were in the spotlight, meant a creator that was using the app was being pushed to the side. We had the opportunity to be loud, aggressive, and bold in our visual approach. But we knew that wasn't was in the best interest of the artists that were trusting us with their journey. We had to be clean, simple, and almost invisible to the user. Each user was an ornate tile that was visually making their own statement in a careful and curated way. Any loud platform, would just be competition to that. We had to be like a gust of wind that gave power to the users wings and lifted them higher so all could experience their work.