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Angad Arts Hotel

Role / project
Creative Director
CATEGORY
Brand Management
ANGAD ARTS HOTEL X ART BAR X COMMONWEALTH
ANGAD ARTS HOTEL X ART BAR X COMMONWEALTH
ANGAD ARTS HOTEL X ART BAR X COMMONWEALTH
ANGAD ARTS HOTEL X ART BAR X COMMONWEALTH

An Overview

The Angad Arts Hotel has been named one of the craziest hotels in the country. It's not your average art gallery meets hotel. Each room comes to life through bold loud colors covering every item in each room. You don't just pick a room with a view, you pick a room based on an emotion and vibe. From their, you let your imagination go wild and experience an interactive art experience on each floor. What was incredible though was over the span of two years, I worked alongside of the development team in bringing not only the hotel to life, but their rooftop bar, and ground floor restaurant. This one building is a family of brands and experiences. Basically a graphic designers dream come true, I was able to get loud, wacky, bold, and a little risque. Down to the hallway signs, we wanted to be as intentional as possible with everything we created, and made sure a common story was being told at all times.


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Problem Solving

With a brand this loud and all over the place, the biggest challenge was learning how to adjust based on the data we were receiving from the target audience we were aiming to hit. Finding a consistent thread, and keeping everything on a high respected level, was a challenging feat in itself. This needed to be something that inspired the normie to the art critic and everyone in between. A sniper when shooting a target, doesn't aim for the body. They will miss every time. They aim for the eyelash, which in turn helps them hit the body with ease. We found our eye lash, honed in on the target, and brought in a spill over of thousands of people who appreciate art on every level.

My Role

As Creative Director on this project, I was able to bring to life the brands of the hotel and keep it dynamic on every level. I was able to weave each of the buildings brands into a cohesive narrative, from the rooftop bar, to the boujee restaurant on the ground level. Each touch point, we wanted the person to walk away feeling they were experiencing something truly unique.

I was in charge of working directly with vendors that were hand picked by the talented Angad team and work alongside of them in bringing some of the elements throughout the building to life.