4 Hands Brewery is one of the most innovative, creative, and fastest growing breweries in the midwest with a footprint expanding across the country.
Building on one of St. Louis’ most iconic brands was nothing short of humbling and honoring. City Wide has long been the flagship beer of 4 Hands Brewing Co and is the most successful craft beer in St. Louis - but the story & why behind its founding, and the vision in empowering local nonprofits with each case of beer sold in our city, had yet to be told.
Worked closely with Experience Fresh as their Lead Designer and Associate Creative Director, we structured a full campaign to relaunch the City Wide brand. From website creation, campaign design, quarterly partnership support, and full photography campaign support, I played a lead role in the full structure of it.
Leveraging our brand partnerships and strategic launch, our city ‘cheered’ to the launch of City Wide’s new digital presence and with an avg of 30,000 / month website visitors after launch, the future of City Wide is just getting started.
Agency: Experience Fresh