4 Hands Brewery is one of the most innovative, creative, and fastest growing breweries in the midwest with a footprint expanding across the country.
Building on one of St. Louis’ most iconic brands was nothing short of humbling and honoring. City Wide has long been the flagship beer of 4 Hands Brewing Co and is the most successful craft beer in St. Louis - but the story & why behind its founding, and the vision in empowering local nonprofits with each case of beer sold in our city, had yet to be told.
Worked closely with Experience Fresh as their Lead Designer and Associate Creative Director, we structured a full campaign to relaunch the City Wide brand. From website creation, campaign design, quarterly partnership support, and full photography campaign support, I played a lead role in the full structure of it.
Agency: Experience Fresh
Taking the oldest donut brand and giving them a rebrand online was truly an honor. We could have went so many ways with this website. We could have pulled out all the stops. Showed a full timeline and history revolving around donuts in Saint Louis. Bringing to life the evolution of donuts through the rich history of Saint Louis. The client however did not want that. He knew the legecy of World's Fair was a humble one. All he needed was a quick way for people to order delivery. The brand needed something simple, but simple was not what I gave them. I went with gorgeous animations, intentional typography, and a beautiful side scroll.