4 Hands Brewing Company has been a staple in the St. Louis beer scene since its founding in 2011. Located in the LaSalle Park neighborhood, the brewery boasts a 20,000 square foot facility that houses a wide range of year-round and seasonal offerings, including their wildly popular CITYWIDE Pale Ale.
CITYWIDE has quickly become a fan favorite, selling out at bars and flying off the shelves at stores. In fact, it has become the best-selling Pale Ale in the entire state of Missouri. This is quite an achievement considering St. Louis has long been known as a Budweiser town. 4 Hands Brewing Company has successfully challenged the traditional beer dominance and created a new rallying cry for beer lovers in the city.
As a seasoned creative director, I had the opportunity to work with the 4 Hands team on the marketing and branding for CITYWIDE. It was an exciting project that allowed me to tap into my passion for storytelling and craft a narrative that resonated with beer enthusiasts in St. Louis. The success of CITYWIDE has been a testament to the hard work and dedication of the 4 Hands team, and I am proud to have been a part of it.