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4 Hands Brewery

Role / project
Associate Creative Director
CATEGORY
Production
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE
4 HANDS X CITYWIDE

An Overview

4 Hands Brewing Company was founded in 2011 in the LaSalle Park neighborhood near downtown St. Louis, Missouri. They brew a wide range of year-round offerings along with a vast variety of seasonal and limited-release beers and seltzers. They have a 20,000 square foot facility to experience and taste everything they offer. CITYWIDE has become a staple beer not just for them, but for the entire city. What has always been known as a Budweiser town, needed a new beer to rally behind. Citywide became that beer. Quickly selling out at every bar in the city, and flying off the shelves, Citywide has become the majority of all Pale Ale sold in Missouri.

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Why this is special

A beer the entire city knows and loves, but the story has never been properly told. And nobody knows the impact this beer is doing on the city outside of people's tastebuds. 4 Hands never had a proper launch, and had no idea it would have been so successful. Now we get to play catch up and hope the story isn't too far out of our control. Citywide donates a dollar for every case sold, which at this point has turned into hundreds of thousands of dollars for organizations across St. Louis.

My Role

Together with the CityWide team, I helped lead out on the style, direction, look and feel of the entire campaign. From selecting the models, to executing the photoshoot, I had a close hand on how this came to life. Showcasing real individuals who live in our city in spaces that this city already holds close to their heart. Alongside of the stills campaign, we developed a full scale website that highlighted each organization they continue to support and give proceeds to. I'm proud of what we created.