Taking the oldest donut brand and giving them a rebrand online was truly an honor. We could have went so many ways with this website. We could have pulled out all the stops. Showed a full timeline and history revolving around donuts in Saint Louis. Bringing to life the evolution of donuts through the rich history of Saint Louis. The client however did not want that. He knew the legecy of World's Fair was a humble one. All he needed was a quick way for people to order delivery. The brand needed something simple, but simple was not what I gave them. I went with gorgeous animations, intentional typography, and a beautiful side scroll.
As their Art Director and Lead Designer, I played a key role in developing their full branding package as well as the creation of their website. Helping bring to life the beauty in this development company and communicating it effectively through beautiful visual design. Experience it for yourself at: https://www.newandfound.com/